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EASTON AREA
SCHOOL DISTRICT
No. 911
SECTION:
COMMUNITY
TITLE:
NEWS MEDIA RELATIONS
ADOPTED:
December 21, 2006
REVISED:
911. NEWS MEDIA RELATIONS
1.
Purpose
Representatives of the local press, radio and TV are an important link in
communications between school and community. Maintenance of good working
relationships with media representatives is essential to meeting the objectives of the
school-community relations program.
2.
Authority
The Board shall have final approval for all basic procedures regarding relations
between the news media and the district.
The Board reserves the right to negotiate for radio broadcasting, televising, filming,
or sound recording of any school event by an outside agency. These rights, if sold,
shall be contracted under conditions that bring the most favorable terms to the school
district.
3.
Delegation of
Responsibility
The chief communications representative for the Board shall be the Superintendent.
The communications representative shall be responsible to:
1.
Be readily available to media representatives.
2.
Keep media representatives informed of all aspects of the school district so that
reporting will be done on the basis of a complete and valid overview.
3.
Submit and suggest feature stories or articles of interest or relevance.
4.
Meet periodically with news media representatives to discuss coverage of the
school district.
5.
Assist various school related groups in their relations with the news media.
6.
Assist the Board in preparing regular and special publications for the public.
911. NEWS MEDIA RELATIONS - Pg. 2
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4. Guidelines
Students shall not be permitted to give school information or interviews requested by
news media representatives without prior approval of the district's communications
representative.
The district's communications representative shall be present at all meetings with
news media representatives.
Submission of photographs to news media or permission for news media
representatives to photograph district subjects, personnel, or students shall be
authorized by the communications representative and the individuals involved or
their parents/guardians.
Any photograph of a controversial nature, or one that is questionable with regard to
individual rights of privacy, shall not be sanctioned.